Today, you can download a fully completed, professional business plan and 5-year financial forecast. And at the same time, save hundreds of hours and thousands of dollars in market research and accounting fees. Get started today!
*NEW* for 2024
You could spend a lifetime trying to sift through and digest all the market research, example plans, distillery websites and blog posts, podcasts, guides, and case studies that exist online —or you could start working with a proven distillery business plan today.
We spent tens of thousands of dollars doing market research, interviewing distillers nationwide, picking the brains of ad agency creative directors and paying way too much for 5 year financial projections. Our pain is your gain in this detailed business plan.
We want a strong community of craft distillers. We want you to help us take on the big guys in distilling and carve out a niche for all of us to enjoy a thriving business doing the thing we love.
We're two business partners and longtime gin and whiskey lovers. Like you, we see an opportunity. Craft distilling is booming nationwide, and we wanted in. We needed bank financing and a building lease. And you can't get either without a solid business plan. Luckily, we had a solid financial backer and so we embarked on half year project of developing this business plan and 5-year financial projection spreadsheet.
Yes of course. But full disclosure for those of you who've already Googled us. Peak12 is NOT the name of our distillery. But it was the code-name for our distillery while we were doing the market research and planning stage before we launched. So we think it's good luck. And we're trying to recoup a little bit of our initial investment. We're in Montana. Big Sky country where our hearty grain makes amazing spirits.
40 pages of well researched material presented in a way banks and investors prefer. Simple, to the point, powerful. It comes as a Word document, which means you can customize any part of it to meet your specific distillery goals. You can add content or change anything you like. It's your business plan now, get to market fast!
Yes, but then your plan may look a lot like ours (and others). Our business plan is not your plan. You have your own unique selling proposition. You have your own brand ideas. You have your own local market conditions and challenges. This downloadable distillery business plan was for Peak12. So use it to spark some ideas for your own business plan that speaks to your spirits!
Until we started the distillery, we had no prior experience in making or selling spirits. We came from a marketing and engineering background.
Suffice to say, the learning curve was a bit like drinking water from a firehose. So rather than you doing so much work, this business plan will help remove a lot of long days/weeks/months during your business plan writing phase.
We didn't know really where to start, so that's why we hired a business consultant with experience with startup distilleries to help us with the numbers. The spreadsheet will show you what to think about when developing your own financial projections. You need to be good with Excel to get the full value from it. The numbers on the spreadsheet are the ones we used at the startup phase and are to be used as handy information only. Adjustments need to must be made in order to fit your business.
If you asked that question to any one running their own business, they would all give you the same answer. And that's no.
Your business plan is a very important document. You need one. You need financial projections. But that alone won't make you successful. It's called hustle, hard work, good people and flexible financing. If it were easy to start a distillery, anyone would do it.
Why not? A lot of the core content can be used to create a brewery business plan. Many of the marketing ideas will also work. You can also customize the financial projection spreadsheet!
Yes indeed.
We'd love to hear from you! Please contact us using the form below for any questions or comments. Please be patient as it may take us 24-48 hours to respond.
